<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Maria Barbieri]]></title><description><![CDATA[Maria Barbieri]]></description><link>https://www.untangledchoices.com/perspectives</link><generator>RSS for Node</generator><lastBuildDate>Sat, 17 Oct 2026 21:19:19 GMT</lastBuildDate><atom:link href="https://www.untangledchoices.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[What Is Marketing Strategy? Why the Hard Part Is Making Choices]]></title><description><![CDATA[Marketing strategy isn’t a collection of campaigns, channels or tactics. It’s about diagnosing the right problem, deciding where growth will come from and making deliberate choices about where to focus, and what not to do.]]></description><link>https://www.untangledchoices.com/post/what-is-marketing-strategy</link><guid isPermaLink="false">6a86ee246bcb1efacf718b41</guid><pubDate>Thu, 20 Aug 2026 12:23:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_669bcc01047c43f4b9e39d431d1243a5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[Strategic Narrative: What It Is, Why It's Surging Now, and How to Build One]]></title><description><![CDATA[Photo by Changsu Im on Unsplash Every company has a strategy. Every company has messaging. Surprisingly few have anything that consistently connects the two; a shared reason, sitting above both, that explains why the strategy is right and why the messaging should say what it says. That connective layer is commonly referred to as a strategic narrative, although organisations use different labels for closely related ideas, including commercial narrative and corporate narrative. Whatever the...]]></description><link>https://www.untangledchoices.com/post/strategic-narrative-what-it-is-why-it-s-surging-now-and-how-to-build-one</link><guid isPermaLink="false">6a7b166cecb2cb929ff9cc52</guid><pubDate>Wed, 29 Jul 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_fd88348292c74e5ca9be4d8905815212~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[The Hardest Decision in Positioning]]></title><description><![CDATA[Positioning, in the end, is not simply about inventing the most compelling story. It is about identifying the level of abstraction that best balances customer relevance, competitive distinctiveness and organisational credibility, and reinforcing that association so consistently, through products, behaviour and communication, that it becomes the one customers instinctively associate with the category itself]]></description><link>https://www.untangledchoices.com/post/the-hardest-decision-in-positioning</link><guid isPermaLink="false">6a7b5249ed11f3958cc45cd6</guid><pubDate>Sun, 14 Jun 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_f3b1e443d7e64d0a8572e62801fc80c3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[Where Pipeline Actually Slows Down, and What Marketing Can Do About It]]></title><description><![CDATA[Pipeline rarely breaks all at once. More often, momentum fades in the middle as priorities shift, stakeholders disengage and perceived risk grows. Here’s where B2B pipeline actually slows down—and how marketing can help deals keep moving.]]></description><link>https://www.untangledchoices.com/post/b2b-pipeline-where-deals-slow-down</link><guid isPermaLink="false">6a835de7cb35ecc3b1a6633d</guid><pubDate>Sun, 10 May 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_8bafea0e91e84257890f53957332c1fa~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[Why Marketing Struggles to Connect to Revenue]]></title><description><![CDATA[Marketing’s connection to revenue is often treated as a reporting or attribution problem. But the deeper issue is structural: understanding where marketing influences demand, conversion and value across the growth system.]]></description><link>https://www.untangledchoices.com/post/why-marketing-struggles-to-connect-to-revenue</link><guid isPermaLink="false">6a79bfd6bb2b410376b8a41f</guid><pubDate>Thu, 02 Apr 2026 09:27:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_205fe1403caf4cffa98ad251791d1c4c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[B2B Marketing Hasn’t Changed. But It’s Now Financially Exposed.]]></title><description><![CDATA[B2B marketing hasn’t fundamentally changed. What has changed is how quickly weak segmentation, positioning and commercial alignment show up in revenue, as measurement, capital discipline and AI make marketing’s financial consequences increasingly visible.]]></description><link>https://www.untangledchoices.com/post/b2b-marketing-financially-exposed</link><guid isPermaLink="false">6a8361a43a73f167659bfb3e</guid><pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_475a6ce720d94a31a203173609b576e3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[When Pipeline Is Healthy but Revenue Slows]]></title><description><![CDATA[A healthy pipeline doesn’t always translate into revenue. When early-stage conversion holds but late-stage deals stall, the constraint may not be demand—it may be commitment, risk and internal alignment.]]></description><link>https://www.untangledchoices.com/post/healthy-pipeline-revenue-slows</link><guid isPermaLink="false">6a8364b4cb35ecc3b1a66db9</guid><pubDate>Thu, 12 Feb 2026 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_5a33e9b3bdbf47d5b39fdf02f14e4795~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[How AI Search Is Reshaping Content, Visibility, and the Marketing Funnel]]></title><description><![CDATA[AI search is changing how content gets discovered, retrieved and used. As search shifts from information discovery to decision support, marketers need to rethink visibility, content strategy and how search influences the marketing funnel.]]></description><link>https://www.untangledchoices.com/post/ai-search-content-seo-marketing-funnel</link><guid isPermaLink="false">6a835824b492d86f34391699</guid><pubDate>Mon, 02 Feb 2026 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_b55280d967ca41e295a78ce0166bdecc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[Why Full-Funnel Marketing Slows, and How to Fix the Friction]]></title><description><![CDATA[Full-funnel marketing can look healthy while buyer momentum quietly stalls. The problem is often not a failing stage or missing tactic, but a mismatch between what marketing is emphasising and the uncertainty buyers are trying to resolve.]]></description><link>https://www.untangledchoices.com/post/full-funnel-marketing</link><guid isPermaLink="false">6a92b59794a35c6c99d58544</guid><pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_58fe1137e882436393d0141dc06373d1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[What Brand Authenticity Really Means, and the Role Marketing Plays]]></title><description><![CDATA[Brand authenticity isn’t created through messaging alone. It emerges when strategy, behaviour, culture and communication align—and marketing leaders play a critical role in keeping that alignment credible.]]></description><link>https://www.untangledchoices.com/post/what-brand-authenticity-really-means</link><guid isPermaLink="false">6a8437e4fd332fb3c7ef2a63</guid><pubDate>Mon, 15 Dec 2025 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_a43d4c4f3030466fa5611573fb4ceac5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[How Marketing Really Works: 11 Principles for Understanding Modern Marketing]]></title><description><![CDATA[Marketing is often reduced to campaigns, content and channels. But effective marketing starts much earlier—with strategy, diagnosis, positioning, human behaviour and organisational alignment. These 11 principles explain how marketing really works.]]></description><link>https://www.untangledchoices.com/post/how-marketing-works</link><guid isPermaLink="false">6a843b43becb69ff147ff762</guid><pubDate>Mon, 24 Nov 2025 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_8a4f588a922a48d291fc63ad37e9358e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[How Business Storytelling Works: The Science of Clarity, Memory and Meaning]]></title><description><![CDATA[Business storytelling is more than creativity. It uses structure, clarity, emotion and meaning to make complex ideas easier to understand, remember and act on—especially in B2B environments.]]></description><link>https://www.untangledchoices.com/post/businessstorytelling</link><guid isPermaLink="false">6a7b1481bb2b410376bc35c1</guid><pubDate>Wed, 19 Nov 2025 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_c9b1ba960917405fa11fd4cea68176c1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[Slow Marketing: 7 Lessons from the Feldenkrais Method]]></title><description><![CDATA[Slow marketing is about replacing constant activity with greater awareness, learning and intention. Seven lessons from the Feldenkrais Method reveal a more human, adaptive approach to sustainable marketing]]></description><link>https://www.untangledchoices.com/post/slow-marketing-feldenkrais-method</link><guid isPermaLink="false">6a8440f0fd332fb3c7ef3c5b</guid><pubDate>Wed, 12 Nov 2025 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_8f8dc904cdaf4684899c70c30f6693a8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[Why Some Marketing Sticks: How Creativity Builds Brand Memory]]></title><description><![CDATA[Most marketing is forgotten almost immediately. But creativity, surprise and emotion can help brands capture attention and stay in memory. Here’s what marketers can learn about making ideas stick.]]></description><link>https://www.untangledchoices.com/post/brand-memory-why-marketing-sticks</link><guid isPermaLink="false">6a844e9fe009b3510d382e3d</guid><pubDate>Tue, 02 Sep 2025 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_c416123317d04bb692203f7daee0070c~mv2.jpg/v1/fit/w_1000,h_826,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[5 Types of Emotional Brand Connection, and Why Brand Love Isn’t Everything]]></title><description><![CDATA[Not every successful brand needs to inspire brand love. From friendship and communal relationships to deeper forms of attachment, understanding different types of emotional brand connection can help marketers build more meaningful brands.]]></description><link>https://www.untangledchoices.com/post/emotional-brand-connection-types</link><guid isPermaLink="false">6a845291becb69ff14802b61</guid><pubDate>Tue, 29 Jul 2025 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_8c8c6574f5664b96a470571388192ae1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[The Psychology of Awe: What It Can Teach Us About Marketing and Innovation]]></title><description><![CDATA[Awe can change how we see, think and connect. Exploring the psychology of awe reveals useful lessons for marketers and innovators seeking to inspire curiosity, creativity and deeper emotional connection.]]></description><link>https://www.untangledchoices.com/post/the-psychology-of-awe-what-it-can-teach-us-about-marketing-and-innovation</link><guid isPermaLink="false">6a8455d5fd332fb3c7ef6bf3</guid><pubDate>Wed, 08 Jan 2025 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_1f42be343af04c8697020f7bd3a53f1d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[Humanising B2B Innovation: What Emotions, Storytelling, Improv, and Sport Have to Do with It]]></title><description><![CDATA[When we talk about innovation in the business-to-business (B2B) world, the focus often falls on technology, processes, ROI, and KPIs....]]></description><link>https://www.untangledchoices.com/post/humanising-b2b-innovation-what-emotions-storytelling-improv-and-sport-have-to-do-with-it</link><guid isPermaLink="false">66b0e2c99b39aa4f246f78e6</guid><pubDate>Mon, 05 Aug 2024 14:48:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_4b434ab1e9e7427ebd6d7e74fe1d857d~mv2.jpg/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[The Helmet That Launched a Thousand Insights: Marketing, Technology Innovation, and Climbing]]></title><description><![CDATA[Recently, my quest for a new climbing helmet led me to discover Mips patented technology— originally developed for high-speed sports....]]></description><link>https://www.untangledchoices.com/post/the-helmet-that-launched-a-thousand-insights-marketing-technology-innovation-and-climbing</link><guid isPermaLink="false">65e45ce69abe7a8965983070</guid><pubDate>Sun, 03 Mar 2024 11:45:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_0dec51d0fcfc4a5ea1db7a7086d1269a~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[Identity provides a great opportunity. Will you grasp it?]]></title><description><![CDATA[Learn how to leverage on the power of identity to increase the effectiveness of your marketing efforts and personal goals.]]></description><link>https://www.untangledchoices.com/post/identity-provides-a-great-opportunity-will-you-grasp-it</link><guid isPermaLink="false">642561e344cfd09f5c1e9735</guid><pubDate>Thu, 30 Mar 2023 10:53:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_ebe661349c374119998ee258b5eb5f41~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item><item><title><![CDATA[Ethnography: the unsung hero behind McDonald’s latest campaign and how businesses can tap into it]]></title><description><![CDATA[In the past weeks there’s been a lot of discussions within the marketing industry about McDonald’s latest campaign, which by featuring no...]]></description><link>https://www.untangledchoices.com/post/ethnography-the-unsung-hero-behind-mcdonald-s-latest-campaign-and-how-businesses-can-tap-into-it</link><guid isPermaLink="false">64107332ccd105b9d5ad284a</guid><pubDate>Tue, 14 Mar 2023 13:17:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/cec180_d3c141ff471841dba164878ebfc44612~mv2.jpg/v1/fit/w_720,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Maria Barbieri</dc:creator></item></channel></rss>